What does Clean(er) label mean?
Helping consumers make informed food choices, together
"9 out of 10 consumers read packaging information .” – Taste Tomorrow
There is no set definition of clean-label ingredients or products. The concept of ‘Clean label’ is driven by consumers’ desire for greater transparency and a preference for natural, familiar and easy-to-understand ingredients.
Similar to other mega-trends, consumers decide on their own definitions of what it means to eat “clean”. While the concept of “clean” is broad, consumers generally define “clean eating” as a diet that prioritises food with natural and/or organic ingredients, without additives, including minimal processing, while being environmentally friendly.
Are additives necessary in food and how is their safety ensured?
Additives ensure the safety of processed foods throughout their journeys from factories and industrial kitchens, to warehouses and stores, and finally, to consumers. They are also used to modify the sensory properties of foods such as taste, aroma, texture and appearance. Several governmental organizations and regulatory bodies (cfr. EFSA, FDA) regulate, monitor and review food additives for potential harmful effects on human health before they are approved for use.
