(Health-) conscious consumption, plant-based craftsmanship,... consumer behaviour is constantly evolving.
That's why over 10 years ago, we developed our own consumer research initiative called Taste Tomorrow. We track local and global consumer behaviours, attitudes and choices, using a combination of interviews and semantic AI technology. This allows us to keep track of the evolution of trends and reveal new ones in bakery, patisserie and chocolate.
Moreover, all the data we collect is supported by our global trend-spotting network, exhaustive sensorial research, and unique partnerships with researchers, flavour houses, and universities.
Stay up-to-date with the latest consumer trends and insights at tastetomorrow.com
Be always up-to-date with the latest trends in bakery, patisserie and chocolate. On a global and local level. Get a global perspective on the food industry today and predictions where it may be headed tomorrow. Garner fresh insights and market knowledge from anywhere across the globe. Stay connected to your customers and discover new opportunities.
You want to be up-to-date with the latest trends and innovations within your field? Request a presentation with the latest insights on the Taste Tomorrow-website.
Explore the top bakery trends for 2025 with Taste Tomorrow's insights. Embrace local ingredients, cater to gut health, ride the sourdough wave and delight consumers with classic favorites.
Explore the top patisserie trends for 2025: tech-inspired creations, culinary fusion, perfect portion and tangy twist. Discover how these innovations, based on global consumer data from Taste Tomorrow, can transform your pastry business.
Explore the Taste Tomorrow hottest chocolate trends for 2025, including sustainable farming, plant-based options, power ingredients and nutritional balance. Perfect for chocolatiers and R&D professionals.
Texture, craftmanship, health, ethics and storytelling are some of the key trends highlighted on our Taste Tomorrow survey.
Rustic style sprouted rye & onion ciabatta
Rustic style ciabatta bread, with artisan look and feel, sourdough flavours and waxy texture with juicy softgrains. This recipe allows you create a rustic style bread on an industrial line.
Cheese and Sloe Gin chutney baguette
Cheese and Sloe Gin chutney baguette, with sourdough flavours and a unique hand rolled surprise texture inside.
Costa Rican domes filled with apple cider vinegar ganache
Ethically sourced single origin chocolate with an ACV ganache uses Belcolade Origins Costa Rica 64% Dark Chocolate and apple cider vinegar to add provenance and a healthful twist!
Crunchy, healthy Vietnamese plain chocolate bark
Ethically sourced single origin chocolate healthy seeded and coconut inclusions uses Belcolade Origins Vietnam 70% Dark Chocolate - provenance and healthy texture!
Lemon and blueberry steamed cake doughnut
Luxurious and light steamed doughnut cake, with juicy, creamy Smoobees and a crunchy Real Belgian Chocolate topper. A bite full of texturial delight!
Tropical cake slice
Light sponge, luxurious creamy and crunchy textures with a fresh passionfruit topping to refresh the palate. Plant based - but you wouldn't know it!
Pantone just unveiled its much-anticipated Color of the Year for 2025: Mocha Mousse. In order to understand how this lush brown hue will impact new patisserie launches, it’s worth looking back at how Peach Fuzz – the warm, peachy hue of 2024 – made waves across the pastry world.
Explore 8 pastry pioneers whose bold, artistic cakes are reshaping cake trends globally, from organic textures to vibrant colors and unique craftsmanship.
Discover the top seasonal flavor trends of 2024, from caramel apple to chai latte, driving innovation in the bakery, chocolate and confectionery industries.
Discover how chefs around the world are embracing the art of baking. By opening their own bakeries they’re blending culinary craftsmanship with artisanal baking.
Innovative treats like melty-centered snack cakes and crispy pastries are going viral. Explore the rise of texture as a key factor in consumer satisfaction in baked goods, patisserie and chocolate.
The demand for individually portioned bakery and patisserie treats is skyrocketing. Discover consumer preferences and strategies to capitalize on this trend.