Taste Tomorrow

Making the future of food a reality today

(Health-) conscious consumption, plant-based craftsmanship,... consumer behaviour is constantly evolving. 

That's why over 10 years ago, we developed our own consumer research initiative called Taste Tomorrow. We track local and global consumer behaviours, attitudes and choices, using a combination of interviews and semantic AI technology. This allows us to keep track of the evolution of trends and reveal new ones in bakery, patisserie and chocolate.

 Moreover, all the data we collect is supported by our global trend-spotting network, exhaustive sensorial research, and unique partnerships with researchers, flavour houses, and universities. 

Stay up-to-date with the latest consumer trends and insights at tastetomorrow.com

HOW DOES THIS HELP YOUR BUSINESS?

Be always up-to-date with the latest trends in bakery, patisserie and chocolate. On a global and local level. Get a global perspective on the food industry today and predictions where it may be headed tomorrow. Garner fresh insights and market knowledge from anywhere across the globe. Stay connected to your customers and discover new opportunities.

  • Be always up-to-date with the latest trends in bakery, patisserie and chocolate. On a global and local level.
  • Get a global perspective on the food industry today and predictions where it may be headed tomorrow.
  • Garner fresh insights and market knowledge from anywhere across the globe.
  • Stay connected to your customers and discover new opportunities.

You want to be up-to-date with the latest trends and innovations within your field? Request a presentation with the latest insights on the Taste Tomorrow-website.

What's hot in 2025?

Hottest bakery trends for 2025

Explore the top bakery trends for 2025 with Taste Tomorrow's insights. Embrace local ingredients, cater to gut health, ride the sourdough wave and delight consumers with classic favorites.

Hottest patisserie trends for 2025

Explore the top patisserie trends for 2025: tech-inspired creations, culinary fusion, perfect portion and tangy twist. Discover how these innovations, based on global consumer data from Taste Tomorrow, can transform your pastry business.

Hottest chocolate trends for 2025

Explore the Taste Tomorrow hottest chocolate trends for 2025, including sustainable farming, plant-based options, power ingredients and nutritional balance. Perfect for chocolatiers and R&D professionals.

How does this help your business?

Texture, craftmanship, health, ethics and storytelling are some of the key trends highlighted on our Taste Tomorrow survey.

Creating rustic style bread

Rustic style sprouted rye & onion ciabatta

Rustic style ciabatta bread,  with artisan look and feel, sourdough flavours and waxy texture with juicy softgrains. This recipe allows you create a rustic style bread on an industrial line.

Cheese and Sloe Gin chutney baguette

Cheese and Sloe Gin chutney baguette, with sourdough flavours and a unique hand rolled surprise texture inside.

  • Be always up-to-date with the latest trends in bakery, patisserie and chocolate. On a global and local level.
  • Get a global perspective on the food industry today and predictions where it may be headed tomorrow.
  • Garner fresh insights and market knowledge from anywhere across the globe.
  • Stay connected to your customers and discover new opportunities.
You want to be up-to-date with the latest trends and innovations within your field? Request a presentation with the latest insights on the Taste Tomorrow-website.

Storytelling with chocolate

Costa Rican domes filled with apple cider vinegar ganache

Ethically sourced single origin chocolate with an ACV ganache uses Belcolade Origins Costa Rica 64% Dark Chocolate and apple cider vinegar to add provenance and a healthful twist!

Crunchy, healthy Vietnamese plain chocolate bark      

Ethically sourced single origin chocolate healthy seeded and coconut inclusions uses Belcolade Origins Vietnam 70% Dark Chocolate - provenance and healthy texture!

Adding texture with patisserie

Lemon and blueberry steamed cake doughnut

Luxurious and light steamed doughnut cake, with juicy, creamy Smoobees and a crunchy Real Belgian Chocolate topper. A bite full of texturial delight!

Tropical cake slice

Light sponge, luxurious creamy and crunchy textures with a fresh passionfruit topping to refresh the palate. Plant based - but you wouldn't know it!

Latest Stories

How Pantone’s Colour of the Year creates a buzz in the pastry world

How pastry chefs adopted Pantone’s Color of the Year in 2024 and 2025

Pantone just unveiled its much-anticipated Color of the Year for 2025: Mocha Mousse. In order to understand how this lush brown hue will impact new patisserie launches, it’s worth looking back at how Peach Fuzz – the warm, peachy hue of 2024 – made waves across the pastry world.

These 5 top flavors are running hot for the colder season of 2024

These 5 top flavors are running hot for the colder season of 2024

Discover the top seasonal flavor trends of 2024, from caramel apple to chai latte, driving innovation in the bakery, chocolate and confectionery industries.

The divide between gastronomy and bakery is blurring

Chef-led bakeries are blurring the lines between gastronomy and bakery

Discover how chefs around the world are embracing the art of baking. By opening their own bakeries they’re blending culinary craftsmanship with artisanal baking.

From chewy to gooey - people are craving interesting textures

From crunchy to gooey: how texture is redefining the bakery, patisserie, and chocolate experience

Innovative treats like melty-centered snack cakes and crispy pastries are going viral. Explore the rise of texture as a key factor in consumer satisfaction in baked goods, patisserie and chocolate.

Small snacks are winning big as the perfect portion trend peaks in bakery and patisserie

Perfect Portion Trend: small snacks driving patisserie success

The demand for individually portioned bakery and patisserie treats is skyrocketing. Discover consumer preferences and strategies to capitalize on this trend.

Hottest chocolate trends for 2025

Top Chocolate Trends for 2025: Sustainable, Plant-Based and Nutrient-Rich

Explore the Taste Tomorrow hottest chocolate trends for 2025, including sustainable farming, plant-based options, power ingredients and nutritional balance. Perfect for chocolatiers and R&D professionals.