Consumers are well-informed about the healthiness of ingredients. 6 out of 10 consumers seek healthier alternatives of the food they eat, obviously without giving in on taste. They understand that grains & seeds, fiber, wholegrain & fruits are power ingredients that can contribute to a better health. On the other hand, they are also looking to reduce to amount of sugar, fat & salt in their diets. Puratos offers a range of solution that enable to improve the nutritional profile of your product.
Discover how Puratos can help you to improve the Front-of-Pack labelling of your products to fulfil consumers' demand for more nutritionally balanced products
The trend of healthy food was set-in long before anyone had heard of Covid-19, but the pandemic worked as a global accelerator for this trend and it has caused some interesting shifts in the health expectations of consumers.
Before we start reducing the sugar, we have to carefully consider how to compensate for these effects with another approach or ingredient.
Puratos clean(er) label fat reduction solutions help to make healthier sweet baked goods with no compromise on indulgence