Craft is still HOT and offers added value in terms of freshness and quality perception
Lockdown sent consumers back to the high street to buy their breads and baking products at home - expectation on baked goods has grown as consumers seek out artisan and craft style products and are prepared to pay more for them.
Creating desirable products achievably.
Products that look and feel like they have come out of an artisan bakers oven or fresh truffles hand made by chocolatiers are highly desired by the consumer, however they are not always the most practical products to create. Especially given time and people restraints and the use of industrial equipment that is designed to create uniform products.
A little help from some Puratos products along with your skill can create ranges that consumers will love, providing solutions for all from craft bakers to industrial lines.
How do UK consumers define craft?
- 68% Made by a craft baker
- 62% Made by hand
- 50% Original recipe
- 41% Natural ingredients
- 28% Created or made/baked in store
- 24% Without preservatives
Storytelling is key and a great selling tool, whether told on packaging, posters or by word of mouth.
It is important to specify hygiene practice's alongside any handcrafted claim
What would help create the craft bakery feel and encourage shoppers?
In 2020 communicating strict hygiene practices is important to reassure consumers shopping in small and artisan bakeries. Once the ‘hygiene factor’ is ticked all bakers can leverage traditions and heritage.
66% Would appreciate seeing bakery items being baked on site
Supporting local business
Products for that artisan look and feel
Patisserie products for craft applications
Products that save time with consistent quality
Craft bakery at its finest
With a good base and a few inclusions you can create anything
Perfect every time
Products to help you make the finest chocolates with ease.
Craft style Ciabatta made on an industrial line
Try this exclusive recipe created for Taste Tomorrow
