Brioche: A Sweet French Classic

The brioche is a rich, soft, and slightly sweet bread that originates from France. There are over 30 types of brioche in France alone, including Brioche Parisienne, Brioche Nanterre, Brioche De Metz, Brioche Chinois, Brioche De Saint-Genix, Brioche Vendéenne, and Brioche Tropézienne.

So, what is brioche really? Brioche is a pastry and a delectable sweet bakery items traditionally made with butter and eggs that gives it a rich, slightly sweet and buttery flavor. It is recommended to mix slowly and for a long time before adding the fat. This creates the specific, soft and melting  texture of the brioche. For industrial production, reducing fermentation time—necessary due to large quantities of butter and sugar—can be managed using pre-fermented dough.

Most popular variations

🍫 Chocolate brioche: Rich and indulgent, made with cocoa powder for a deep chocolate flavour.

🥯 Brioche bagel: Soft and slightly sweet bagels with the tender crumb of brioche.

🥐 Croissant brioche: A hybrid combining the flaky layers of a croissant with the richness of brioche

🍬 Brioche praline: Also called Saint Genix, this type of delightful brioche is adorned with iconic pink pralines that originated in Lyon.

🍞 Sourdough brioche: Adds a tangy twist using sourdough starter for a unique flavor.

🌱 Vegan brioche: Made with plant-based ingredients for a dairy-free and egg-free option

🥖 Brioche baguette: Elongated brioche loaves, perfect for sandwiches or as an accompaniment to meals

🧁 Cinnamon brioche bread: Aromatic and sweet, infused with cinnamon and sometimes topped with icing.

Blend tradition and innovation in every brioche

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Ingredients for every brioche
Soft'r Melting
Soft’r Melting technology is an improver solution that allows you to create the perfect melting texture for medium and sweet bread applications
Easy Acti
EASY ACTI is the brand name for a large range of premium concentrated mixes containing enzymes technology.
Sunset Glaze
Sunset Glaze is an egg-wash alternative. It delivers outstanding shine and colour and avoids all the problems you might have using real eggs.
Mimetic
100% plant based, 100% buttery indulgence, 100% cost efficient and convenient. Plant based specialty fat providing a real butter sensation – for lamination and incorporation. No additives on final product label.
Sapore
Sapore constitutes a wide range of sourdoughs that offer a natural, traditional and differentiating taste and structure to finished baked products.
Sproutgrain
Ready-to-use sprouted and fermented whole grains and seeds
Softgrain
Ready-to-use sprouts, whole grains and seeds infused with sourdough
Topfil
Fruit fillings with a delicious taste of nature. Perfect to use in fresh and frozen patisserie and bakery applications before and after baking. Discover them now!
Vivafil
Highly performing fruit fillings with exceptional bake stability and/or to use in long shelf life applications. Discover them now!
Cremfil Ultim
Your customers will love this irresistible range of nut and chocolate fillings that preserves the freshness of soft baked patisserie and bakery goods.
Carat - Fat-based fillings
Carat offers a variaty of delicious fat based fillings that can be applied in different bakery & patisserie applications, before or after baking. Fat Based fillings: dark, milk or white, with or without nuts, with or without chocolate, …
Belcolade
Belcolade, the real Belgian chocolate, is produced exclusively in Belgium following a long tradition of craftsmanship, quality and refinement.
Puraslim
Bread made with Puraslim has fewer calories and less (saturated) fats. Moreover, as no fat needs adding, Puraslim mixes are so convenient to use.

Need a hand with your brioche?

At Puratos, we pride ourselves on having the expertise and solutions to support every type of production, from artisan bakeries to large-scale industrial operations.

A story of the brioche

The name brioche comes from the Norman dialect “brier”, which means “to knead the dough”. The brioche was first made in Normandy during the 16th century.

Normandy is famous for the quality of its butter. To be considered as a brioche in France, 400g of butter per kilo of flour is required. Over the centuries, brioches spread to many regions outside of France.

What makes brioche different from bread?

 

Brioche is different from regular bread due to its richer ingredients like eggs and butter, which give it a soft, fluffy texture and a slightly sweet flavour. This enriched dough results in a golden-yellow colour and a tender crumb, making it versatile for both sweet and savory dishes. Regular bread, on the other hand, typically has a simpler ingredient list, a chewier texture, and a more neutral flavour. These distinctions make brioche a luxurious type of bread enjoyed for its unique taste and texture.

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What consumers say

Size matters! Mini brioches are trending as recent consumer research has shown that small snacks are winning big.

Discover

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